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What’s are Search Engine Optimization services from Digital Concepts?
SEO services are digital marketing services that improve rankings in search results for keywords and phrases relevant to your business. These improved rankings increase visibility in search engines and drive qualified traffic to your website. For the best results, Search Engine Optimization services should include a custom strategy and various types of SEO tactics, including on-page, off-page, and technical SEO.
What is Digital Concept’s process for successful Search Engine Optimization campaigns?
When we start on an SEO campaign, we dive deep into your company, your website, your competitors and your industry. Our investigation provides data to put together a strategy for your website’s SEO.
- In-depth Competitor Analysis
- Site & Server Analysis
- Analyze 200+ On-Site SEO Factors
From IA to UX, we make many big and small changes to your website, helping Google better understand who you are. Through professional web development, our SEO agency can also take care of your technical SEO, helping you increase the usability, speed, and functionality of your website.
- Engaging titles & meta descriptions
- Improve usability
- Update Site Architecture
Your website’s content is what users rely on to help educate and guide them through the sales funnel. Whether it’s pitching your company’s unique selling point or providing educational content blog posts, Digital Concepts provides topic suggestions, professional copy, and valuable content to propel your website’s ranking as well as your company’s growth.
- Website SEO Copy That Converts
- Longform Copy That Educates
- Informative Blog Posts That Engage
Our in-depth keyword research process is at the heart of our search engine optimization services. The specific keywords we target help define your audience and drive quality traffic to your site. Relevant traffic can secure new leads, high-value sales, and more.
- Competitor Keyword Analysis
- Keyword Mapping Report
- Advanced Rank Tracking
Earned media and off-page SEO are imperative for getting your website in front of your target audience. We will create new opportunities for website growth by helping your company build links (and relationships) with trusted experts in your industry.
- Content Promotion
- Relevant Mentions From Blogs/Press
- Viral Marketing Campaigns
Now that we brought relevant, qualified search traffic to your website, we partner with you to make sure that your website is driving visitors through the purchasing funnel in a clear, concise way. Testing everything and making continual improvements to your SEO marketing strategy.
- Conversion Path Analysis
- Calls-to-action Improvements
- Continual Improvements Via ROI Tracking
How can Search Engine Optimization management services improve your online presence?
SEO is one of the best online marketing services that will grow your business’s online presence. It attracts more traffic to your site, targets qualified leads, earns more conversions and increases revenue. That’s why SEO is a crucial to a successful business model.
However, SEO is more than just one strategy.
In fact, SEO means or describes an umbrella term for many smaller strategies that work together to improve your Google ranking (or other search engines) to create an effective conversion and revenue-generating machine — your business’s website.
SEO Audits For Your Website
A website SEO audit allows us to build a solid foundation for your website’s SEO strategy.
Auditing your website allows us to discover areas of improvement and various opportunities for your SEO plan. That’s why we start with a technical SEO audit before building your customized plan.
Our SEO audit will look at the following:
- Your website
- Your website analytics
- Your Google Search Console data
- And other on-page, off-page and technical SEO data
For the optimal results and insight into your website, our SEO team uses a variety of SEO tools. These resources allow us to take an in-depth approach to your website SEO audit and provide your organization with a competitive SEO strategy.
Why Is Keyword Research Important?
Keyword research allows your website to rank well in search results. It gives your website the highest chance of reaching your target audience. Any Online marketing strategy, including SEO, needs keyword research to tailor your campaign to your ideal customer or client.
Keyword research helps your company reach potential clients or customers by adapting to how they use search engines to find the products and/or services they need. In your content, like a blog post or sales page, you use the keywords, phrases, or language that your audience does, which optimizes your content and assures users that your company understands their needs.
For your company, that translates to phone calls, store visits, purchases, and more.
What is keyword research, though?
Keyword research is investigating the search volume, competition, and cost per click of keywords that are valuable to your business and your industry. As we conduct keyword research, we’ll be able to gain valuable insights into which terms should be used in your title tags, content, and more.
Using these keywords and phrases in important locations on your website will help you rank highly for those key terms in search engine results pages, which is a great way to get more site traffic, and ultimately convert more customers.
Creating relevent content and implementation
Content is king and it’s what ranks in search engines, so without it, an effective SEO campaign is impossible.
Content creation is based on the keyword research and includes the terms that are valuable to your business and industry. Whether it’s for online or offline, you can use engaging content to reach and convert your target audience.
There are many kinds of content, from blog posts and online guides to videos, and all are beneficial to your website.
For example, a manufacturing company’s SEO strategy may use blog posts to reach potential buyers in the early stages of the sales funnel and online guides for customers in the later stages. With content, businesses can target every stage of the sales funnel.
Here are some of the most popular kinds of content and how they can benefit your site visitors.
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Blogs
Google adores fresh content, making blogs a great option since you update and add to them often.
On average, blogs are around 1000 words or less, that give personal insight into an industry-related topic. People love to follow blogs because they contain helpful tips and personalized content for your target audience.
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Service Pages
Service pages on your website provide details on the services you offer. These are beneficial because potential customers love to read about what they’re getting before they commit. Your service pages are a great place to educate visitors about what’s included in each of your service offerings, pricing for those services, and more.
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Product Pages
Similar to service pages, product pages give descriptions and images of your products and offerings. These pages educate users about the specific items that you sell and include information like dimensions, color availability, size availability, weight, ingredients or materials. Product pages are important because they can really make or break sales depending on the information you provide.
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Longform Content
Longform content is content that is over 2000 words long, providing lots of useful, beneficial content to your target audience about industry related topics. For example, if you run a manufacturing business, you could write a longform article about a specific kind of material you use to develope specific products you offer. The point of longform content is to provide an extensive look into a detailed topic and provide the only resource a user should need to fully understand that subject.
On-Page Optimization
On-page SEO is an important part of all SEO strategies. If you’re looking to appear in Google searches (or search results on other search engines, like Bing or Yahoo!), you need to optimize your site for on-page SEO factors.
For some background, on-page SEO refers to performance SEO on your website.
On-page SEO factors like the content, speed, and design of your webpages. SEO strategies also target off-page SEO items, which our SEO packages do.
A 360° Approach To SEO
As your SEO service provider, we take a 360-degree approach to on-page SEO.
If your page doesn’t load in three seconds or less, you can guarantee that some users will navigate away from your page to find another website that loads quicker. Page speed is a crucial SEO factor because it not only helps users to have a good experience, but Google also loves when pages load quickly.
If your website large walls of text, your readers will likely become bored and disengage with your content. To avoid this issue, and to keep users on your pages for longer periods of time, use elements like images, graphics, and videos. When you include these interactive elements, you allow users to become fully engaged with your content.
With the majority of the world’s web traffic coming from smartphones and tablets, you must ensure that the desktop user experience is the same on all mobile devices. This means pictures, call-to-actions, videos and graphics all look great on mobile devices. This makes Google happy, will increase mobile sales and generate leads efficiently.
Creating high-quality content means you will receive high-quality links and increased engagement from your clients or customers. You need to ensure that your website provides content with a high word count, is easy to read, loads fast and provides unique information. These are all green lights in Google’s eyes and will help you rank higher in search results.
Reasons To Invest Into Professional SEO
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We are experts in marketing, design, automation and development. We offer analytic reports, design subscriptions, complete website and search engine optimization training, as well as subscription options to training videos.